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  • chip951
    • Sep 23, 2020
    • 1 min read

Reasons Partner/Channel Programs Fail: An Ongoing Series


 

Reason 1: Lack of focus, resources, and commitment


Partner Programs cannot succeed without focus, resources and commitment

No Board of Directors or Executive "Buy In"

- Not been made aware of partner program goals and benefits

No Executive Alignment

- Execs and Management Team are running independent partner efforts without coordination

Direct Sales Push Back

- "Why bother with partners, they are not aligned with direct sales mission"

- Partners “compete” with my direct team

No Dedicated Partner Resources

- Partners are being managed part time without accountability

- No company commitment - disjointed partner execution efforts


At BD Methods, we have developed a proprietary methodology and tools to ensure the creation and execution of successful partner/channel programs.


Visit www.bdmethodsllc.com to learn how we can help you address the Reasons Partner/Channel Programs Fail.


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