Applying Our Proven Methodology
to Accelerate Growth with the
BEST Go To Market Partners
Why BD Methods?
Because Over 60% of Channel Programs Fail!
Track Record Delivering 25-50% Increase in Topline Revenue
Vast Network in IoT, Cyber Security, Enterprise Search and AI Markets
Part of Senior Management Team for 7 Exits
“Industry-leading organizations use ProntoForms’ field intelligence platform to empower their field teams to handle complex work and reliably capture rich data. We hired BD Methods to expand our strategic partnerships with leaders in the field service management platform market. They applied their extensive experience and network to introduce us to high-level contacts at companies like ServiceNow where they initiated and accelerated the formal partnership process. We now have a ServiceNow integration offering available, ProntoForms - Mobile Forms for Field Service Execution, and are actively engaged with the ServiceNow sales team to build pipeline.”
Mansell Nelson, SVP Business Development, ProntoForms
What We Do
BD Methods helps Founders and Tech companies identify and cultivate the BEST Partnerships/Alliances/Channels to grow their revenue and market presence
Partner ROI Assessment
Before you hire a full-time Business Development Executive, BD Methods can help determine the ROI of a Partner Ecosystem and Program. During this phase, BD Methods and client determine and agree on a Partner Strategy and Plan.
Impact: See inSkill, Axeda, Dele, Eigen Case Studies
Partner Strategy Test Market
BD Methods will test market the Partner GTM strategy and plan with select partner types to justify further investment in the strategy and ultimately in the Partner/Channel function.
Impact: See ZeroNorth, Intel, inSkill, Foghorn, Axeda, Dele, Attivio, Eigen Case Studies
Fractional Business Development
BD Methods can augment the Channel function or be engaged as a full time Channel team providing experienced resources that can be deployed immediately.
Recruit - Enable - Manage
Impact: See ZeroNorth, PTC, Axeda, Intel, inSkill, Attivio, Foghorn, Dele, Siriux, Black Kite, Eigen Case Studies
BD Methods partners with Launch GTM to deliver automation solutions that speed the development and execution of our clients' channel programs. The Engine provides the knowledge, framework, and automation services to effectively build a channel program, engage potential revenue producing partners while minimizing channel go to market cost and associated management.
Sample Case Studies
Wind River engaged with BD Methods to assess the channel go to market strategy for the new release of their IoT device management platform. BD Methods delivered a comprehensive assessment report that included market research and interviews with key stakeholders. The result was a comprehensive prioritized list of potential go to market partners and a recommended partner GTM plan to support Wind River’s business goals . Wind River extended the engagement for and BD Methods executed the GTM plan and recruited and engaged new partners including SI leaders Wipro and Atos who have built a combined pipeline of over $2.5 million of year 1 new subscription business.
Axeda needed to expand into Asia and leveraging partners was they way to do it. Hitachi needed to deliver an IoT and remote service stack offering to differentiate itself in the competitive Japanese market. The founders of BD Methods engaged and negotiated with Hitachi to license a private label version of the Axeda IoT platform. The deal had added complexity due to the requirement that data must stay in country. The result was the creation of a data center in Tokyo. The impact of the strategic partnership was a $6.8 million 3 year commitment to license Axeda and increased market share and global presence.
PTC needed to assess it partner program strategy as they entered the IoT market. The founders of BD Methods revised the partner strategy which included an OEM program for IoT solutions. Intel was entering the IoT market and they saw it as an opportunity to leverage and upsell their existing customer base with technology that would drive the sale of connected devices and gateways. Their software subsidiary, Wind River, was able to provide a device management platform by licensing a private label version of the ThingWorx platform. The founders of BD Methods negotiated an OEM deal with an impact of a $3 million commitment for 18 months with the platform being a key component in Intel’s IoT reference architecture.
Dele Health Tech, a Norwegian based IOT technology start up, hired BD Methods to provide its Partner ROI Assessment and Partner Strategy Test Market services for entry into the U.S. market. BD Methods worked with the key Dele Health stakeholders to refine the Dele Health Partner strategy and plan which included identifying the prioritized list of strategic OEM and Reseller partners that could most benefit from Dele Health's state of the art fall detection/prevention solution to drive new and add on revenue for their existing U.S. business. The BD Methods team worked directly with Dele Health's CEO, commercial and technical team to recruit and initiate the partner process with OEM and Reseller partners. As a result of early traction and success with the Partners, extended the engagement with BD Methods to provide its Fractional Business Development service.
ZeroNorth, a cyber security technology company and developer of the first risk based vulnerability orchestration platform, had a requirement to build a successful channel program in an effort to grow their business through the indirect channel. BD Methods was hired and delivered their entire suite of services. The impact is the creation of a new Channel Program and formalized Partner process that has resulted in a significant increase in sales pipeline generated by the channel. BD Methods accomplished this by identifying, prioritizing and signing regional and national cyber security VARS and executing partnerships with leading technology firms including Optiv and ServiceNow.
Siriux, a cybersecurity startup, has developed the only Microsoft approved M365 vulnerability platform and needed support with their Channel GTM strategy and execution. BD Methods delivered components of our Partner Strategy and Assessment, Partner Strategy Test Market and Fractional Business Development services to support Siriux’s go forward Partnership strategy. The impact is engagement with leading Microsoft Value Add Distributors, MSSPs and VARs.
Black Kite, a cybersecurity startup in the Vendor Risk Management market was looking for some early channel Partner wins to augment their direct sales efforts and to secure their B round. They hired BD Methods to deliver its Fractional Business Development service. Within 2 months BD Methods was able to introduce Black Kite to several major Strategic Partners, MSSPs, GSIs and Security VARS. The impact helped Black Kite jump start its formal channel program and secure a very successful B round financing.
inSkill, a startup AI technology company, is engaged with BD Methods to create the go to market strategy for their new Data Driven AI Support Platform. Entering an emerging market requires strategic partnerships that can create the traction for innovative solutions like RevTwo. BD Methods' deliverables include a GTM Strategy and Plan including a comprehensive prioritized list of potential go to market partners and a recommended partner GTM plan to support RevTwo's business goals . The impact is membership in Microsoft's OCP Program and a listing on the SalesForce AppExchange.
Eigen, an AI machine vision startup headquartered in Canada, engaged BD Methods to scale their revenue through the strategic indirect channel. BD Methods provided their full suite of services including: Partner ROI Assessment, Partner Strategy Test Market and Fractional Business Development. The impact of the engagement is very successful Partnerships in the OT SI (e.g.Integro), Hyperscaler (e.g. AWS), Strategic Platform (e.g. Intel) and Hardware Edge Gateway (e.g. Advantech) categories.
FogHorn is a leading developer of “edge intelligence” software for industrial and commercial IoT applications. Developing a rich partner ecosystem was a key component to Foghorn's overall go to market strategy. BD Methods' created a GTM Strategy and Plan including a comprehensive prioritized list of potential go to market partners and a recommended partner GTM plan to support FogHorn's business goals . The impact is a program that covers IIOT Industrial Solution Providers, IIoT Consultants and SIs, IIoT Gateway Suppliers including Dell of which FogHorn is a leading member of the Dell IoT Gateway Solutions Program.
Attivio, a leader in cognitive search technology, hired BD Methods to build and execute a channel program for Attivio’s Elevate for ServiceNow product. Time to market was of the essence and Attivio enlisted the BD Methods team because of their expertise developing partner programs for technology companies, their ability to quickly scale the learning curve, and their track record for implementing and executing a channel strategy. BD Methods' Fractional Business Development Service quickly yielded pipeline and resulted in several strategic SI partnerships including Accenture that were important components of Attivio's exit to ServiceNow.
Our Valued Clients and Partners
50 years combined experience in partner/channel sales and marketing in technology markets
Part of Senior Management Teams for 7 companies that had exits
20 years Corporate Development experience
IoT, AI, Enterprise Search and Cybersecurity Partner Go To Market Expertise
Proven track record building revenue generating partner/channel programs
OEMs, Distributors, Resellers, Technology Integration, Co-Selling
5 years IP Licensing Experience - Licensing Executive Society
REM - a documented and proven process for managing successful Partnerships
Recruit, Enable, Manage
An engagement model that is based on SOWs with real deliverables
Happy Clients - References
A relevant and current network
Success and experience representing small and medium technology companies building and revamping their partner/channel programs, ecosystems and go to market strategies. Specialize in identifying, executing and managing strategic go to market partnerships with Global Systems Integrators, Boutique consulting firms, Regional and National resellers, and Technology Providers in many technology markets including IoT, Cyber Security, Healthcare IT Security, Enterprise Search, and Application Development. Create, negotiate and execute OEM, White Label, VAR, Reseller, and Technology Integration agreements that result in increased lead generation, expanded product capability, broader brand awareness, incremental revenue, and increased valuation. Experienced in Cloud Services sales, subscription licensing, SaaS, PaaS, AI, and Edge computing.
Success and experience helping pre-revenue, small and medium technology enterprises meet and beat, their Ecosystem and Partner goals. Executive with extensive International, Sales, Business Development, Corporate Development & Marketing experience. Specialist in building ecosystems and creating revenue generating strategic programs and Partnerships with Telecommunications, Communication Service Providers (CSPs), Mobile Network Operators (MNOs), ISVs, Hardware, Platforms, Consulting and System Integrator (SI) companies in Artificial Intelligence, Call Center, Information Security, M2M, IoT, Remote Service and Mobile Applications. Experienced in Cloud Services sales, subscription licensing, SaaS, PaaS and IaaS models, Industry 4.0 - Smart Manufacturing - Industrial Internet - IIoT as well as Fog, Edge computing and AI.
Experience with successful IPOs and Mergers and Acquisitions.